Marathon and Bassmaster take fan experience to the next level!

Marathon Petroleum’s retail brand and B.A.S.S. are taking their partnership to the next level with new ways to connect fans to the sport of professional bass fishing. As the latest step in a multi-year collaboration, Marathon continues as the official title sponsor of the Bassmaster Studio Set and exclusive partner of the new Marathon Peak Performance Custom Content Series.

The Bassmaster Studio Set is the go-to source for tournament recaps, angler interviews and expert analysis. With Marathon’s sponsorship, fans will see a more immersive experience throughout the season, one that reflects the energy and drive of the anglers competing at the highest level.

Marathon is also powering the new Marathon Peak Performance Custom Content Series, a 10-video series debuting on Bassmaster’s YouTube channel during the 2025 season. Each video will spotlight top-performing anglers from the nine Progressive Bassmaster Elite Series tournaments and the Bass Pro Shops Bassmaster Classic presented by Under Armour, offering behind-the-scenes stories, on-the-water highlights and exclusive interviews.

“At Marathon, we’re proud to continue fueling the passion of Bassmaster fans and anglers alike,” said Heather Metzger, Commercial Program Specialist at Marathon Petroleum. “This partnership is built on shared values, performance, perseverance and delivering at the highest level. We’re excited to bring fans even closer to the action.”

B.A.S.S. leaders say the continued collaboration reflects a strong alignment in values and vision.

“We are thrilled that Marathon continues to be a part of the Bassmaster family,” said Phillip Johnson, B.A.S.S. Chief Operating Officer. “Their commitment to performance and endurance aligns perfectly with the dedication and determination of our anglers. Through the Bassmaster Studio Set and the Marathon Peak Performance Custom Content Series, we’ll bring fans even closer to the action while showcasing what it takes to compete at the highest level in professional bass fishing.”

This partnership reflects Marathon’s broader commitment to supporting elite performance and connecting with outdoor enthusiasts across the country, backed by a coast-to-coast network of more than 6,000 and growing retail locations.

The Marathon Peak Performance series will roll out throughout the 2025 season and will be available on Bassmaster’s YouTube channel.