Marathon Fuel Adds Detroit Lions to Sports Sponsorship Lineup

Marathon Fuel has added another major name to its lineup of sports sponsorships, joining forces with the Detroit Lions while renewing long-standing relationships with the LSU Tigers and Buffalo Sabres. 

Marathon aims for fans to experience the brand in ways that feel natural and community centered, which is why local events and on-the-ground engagement remain an important part of the overall brand experience. 

 “Momentum and excitement remain high across the brand, and adding the Detroit Lions to the roster is something we’re really excited about,” said Adelyn Schultz, Brand Marketing Specialist. “The Lions embody the grit, determination and heart that we value at Marathon. Many of their fans are also our loyal customers, and just as the Lions continue to grow their pride, we are always looking to grow ours.” 

The new multi-year agreement with the Detroit Lions spans the 2025 and 2026 NFL seasons, uniting two organizations that both value performance, perseverance and community pride throughout Michigan and beyond. As part of the sponsorship, Marathon branding will appear throughout Lions media, in-stadium signage and fan experiences at Ford Field. 

Marathon also renewed its sponsorship with the LSU Tigers through 2028, continuing a collaboration that strengthens the brand’s presence across the southern United States. The agreement includes opportunities to connect with Tiger fans through local promotions and digital platforms, along with radio and in-venue visibility. 

In addition, the retail brand of Marathon Petroleum Corp., headquartered in Findlay, Ohio, extended its sponsorship with the Buffalo Sabres of the National Hockey League through the 2027 season. The Sabres sponsorship features advertising rights spanning both team telecasts and in-arena signage at KeyBank Center. 

“This is a very exciting team and fan base in Buffalo, and like our customers, they are as loyal as they come,” Schultz said. “Together, these sponsorships help keep our brand top of mind with fans and communities all over the country.”